Share of Voice & Search

Know Exactly How Much of the Conversation Your Brand Controls

Share of Voice measures your sponsored presence. Share of Search measures your organic discoverability. Our engine tracks both — sponsored impression share from your Amazon Ads account (daily) and Brand Analytics search frequency signals (weekly) — across Brand, Product, and Category keyword tiers. Because 73% of shoppers use search to find products online, and if you're not on page 1, you don't exist.

Sponsored impression share by Brand, Product, and Category keyword tier — daily refresh

Organic Share of Search from Brand Analytics — click share and conversion share by search term

Impression and search share alerts when your visibility moves significantly

Attribution: which ASINs drive the most visibility per keyword tier and sub-category

52-week trend charts — seasonal vs. structural shifts across paid and organic presence

Export-ready reports for leadership, brand, and agency stakeholders

70%

Of Amazon shoppers never click past page 1 of results — Kantar

9.7M+

Sellers competing for the same positions globally — Amazon Annual Report, 2024

52 wks

Rolling trend window

Full platform access and a dedicated Platform Strategist are available to verified clients. Book a session to see your specific category data and get an initial view on where to act.

Book a Strategy Session